- Kate Klipp
- Read Time: 3 mins
We have seen it happen: a frustrated facebook post goes awry. Screenshots are taken and shared widely across the medium. In mere minutes, someone makes the connection between the poster and their employer. Quickly, you are faced with a firestorm of public comments demanding you push a good employee out or risk the rising calls to “cancel” your business. What do you do? How do you avoid it? If it happens, how do you handle it?
Many business leaders are understandably wary of approaching their staff about personal social media use. When the problem erupts, however, companies are often forced to publicly explain that “such comments are not in line with our values and mission.” Now, because the association has been dragged into the focus, the condemnation is not that you employ one reckless individual. The liability is that you have a culture problem.